Frequently Asked Questions
Your home in your words
Moovafy is a UK-based community platform that gives homebuyers, home sellers, and estate agents a human voice in one of life’s most important decisions. Below you’ll find answers to the most common questions about how Moovafy works, who it’s for, and how to get started under the following sections: About Moovafy, For Homebuyers, For Home Sellers, For Agents and Community & Platform.
About Moovafy:
What is Moovafy?
Moovafy is an online community platform where homebuyers and home sellers in the UK can share their own stories, walk-through videos, and photos about a property as a personal, human add-on to the traditional estate agent listing. It’s currently in Beta and growing its community across the UK
What does ‘Moovafy’ mean?
The name is inspired by the word ‘move’, as in moving home. Moovafy is all about bringing the human side of home moving to life, allowing people to tell the real story behind a property in their own words.
Who created Moovafy?
Moovafy was founded by us, Polly and Jorge. We experienced a particularly difficult house move in 2021. That experience sparked the idea: what if homebuyers and sellers could share their own genuine story alongside the agent’s listing? The company, Moovafy Ltd, is registered in England & Wales (company no. 14908382).
Is Moovafy an estate agency?
No. Moovafy is not an estate agency and does not compete with agents. Instead, it runs alongside them, giving buyers and sellers an additional, personal layer of context that the traditional agent listing cannot provide. Agents and Moovafy are complementary, not competing.
Where does Moovafy operate?
Moovafy is currently in Beta and is building its community with early users across the UK. The aim is to provide nationwide coverage as the platform grows
For Homebuyers:
How can Moovafy help me as a homebuyer?
Moovafy lets you hear directly from the people who have lived in or are looking for a property. Instead of relying only on polished estate agent photos and marketing copy, you can read real buyer stories, watch walk-through videos, and get an honest sense of what a home and the community around it is really like.
What is a ‘buyer story’ on Moovafy?
A buyer story is a personal post created by someone who is actively looking to buy a home. It lets you describe the kind of property you’re looking for, the area you want to live in, your lifestyle, and what matters most to you in your own words. This helps sellers and agents understand the person behind the search, not just the property criteria.
Can I search for properties on Moovafy?
Moovafy is a storytelling and community platform rather than a traditional property search portal. You can browse buyer and seller stories to find genuine, human perspectives on homes and neighbourhoods. For traditional property listings, Moovafy works alongside property agents and portals rather than replacing them.
Is it free to share a buyer story?
Yes. Sharing your buyer story on Moovafy is currently free. The platform is built around community and connection, giving buyers a voice without a financial barrier.
How do I get started as a buyer on Moovafy?
You can visit Home and share your buyer story directly on the platform. You can describe what you’re looking for in your own words, upload photos or videos, and connect with the community.
For Home Sellers:
How can Moovafy help me sell my home?
Moovafy gives you the opportunity to tell your home’s story the way only you can, through your own words, photos, and walk-through videos. This adds a personal, emotional layer to your property that a standard agent listing simply cannot replicate. Buyers increasingly want to feel connected to a home before they view it, and your story can make that difference.
What is a ‘seller story’ on Moovafy?
A seller story is your personal account of the home you’re selling or thinking of selling. You can share what you love about the property, the memories made there, the neighbourhood, local schools, favourite local spots, and anything else that makes your home special. It’s your chance to speak directly to potential buyers.
Can I share a story even if my home isn’t on the market yet?
Yes. Moovafy also welcomes ‘pre-seller’ stories from people who are thinking about selling but haven’t yet listed with an agent. This allows you to gauge interest, get your home in front of potential buyers early, and build a sense of the market before you commit.
Will sharing a story on Moovafy replace my estate agent?
Not at all. Moovafy is designed to complement your estate agent’s listing, not replace it. Your agent handles the legal, financial, and formal side of the sale. Moovafy adds the human story on top, something agents simply cannot do on your behalf.
Is it free for sellers to list a story on Moovafy?
During the current Beta phase, Moovafy is focused on growing its community and sharing your story is free. Please visit Home or contact the team at info@moovafy.co.uk for the latest information on pricing and access.
For Agents:
How can Moovafy benefit my agency?
Moovafy offers agents a way to differentiate their listings by adding a genuine human layer of storytelling. When your seller clients share their story on Moovafy alongside your listing, it creates a richer, more emotional picture of the property, which can help attract more engaged and motivated buyers. It’s a value-add for your clients at no extra effort for you.
Does Moovafy compete with estate agents?
No. Moovafy does not list properties for sale, conduct viewings, negotiate offers, or handle any part of the formal transaction. Estate agents remain the professionals responsible for the sale. Moovafy simply provides a community space for the human stories around a property.
Can I recommend Moovafy to my clients?
Absolutely, and we encourage it. Agents who introduce Moovafy to their seller clients are giving them an additional tool to connect emotionally with buyers. It can help generate more genuine enquiries and more motivated viewings, which ultimately benefits everyone, including your agency.
How do I get my agency involved with Moovafy?
Moovafy is currently in Beta and actively welcoming agents who want to be early adopters. You can register your interest at moovafy.co.uk or reach out directly to the team at info@moovafy.co.uk. Being an early partner means you can shape how the platform works for agents as it develops.
Platform & Community:
What stage is Moovafy at?
Moovafy is currently in Beta. This means the platform is live, active, and open to early users, but it is still evolving. The team is focused on growing the community, gathering feedback, and improving the platform before a wider national rollout.
Is Moovafy available across the whole UK?
The goal is nationwide UK coverage. During the current Beta phase, Moovafy is building its community organically and welcomes users from across the UK.
Does Moovafy have a social media community?
Yes. You can follow Moovafy on Instagram, Facebook, and LinkedIn for updates, stories, and inspiration. Moovafy also runs a dedicated Facebook group called ‘Corners of Your Home’, where people share their favourite spaces and the details that make a house a home.
How is Moovafy different from traditional portals?
Traditional portals are property search portals focused on listings, photographs, and floor plans. Moovafy is a community storytelling platform focused on the human experience of buying and selling a home. The two are complementary: an agent lists the property on traditional portals or their own website, and the buyer or seller shares their personal story on Moovafy to add context, emotion, and authenticity.
How do I contact Moovafy?
You can contact the Moovafy team by emailing info@moovafy.co.uk. The mailbox is monitored Monday to Sunday, and the team aims to respond within 24 hours. You can also reach out via the contact form at Contact Us.
How will I receive any messages?
You will receive an email only from the info@moovafy.co.uk email address.
We do not put buyers and sellers in direct contact.